In the early 1920's, french sports enthusiast Emilé Camuset
began working with sewing craftsman to produce the ultimate
in athletic apparel. The products became so known that people traveled
from Paris and London to buy them. As a matter of fact Emilé Camuset is credited by many
to be the original creator of the modern day sweat suit.
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Le Coq Sportif shoes and apparel are known by their
famous rooster logo which has an interesting story unto itself. In Camuset's days, the wholesalers
and retailers put their id on the clothes they sold, leaving little opportunity
for the designers themselves to have the glory. However, Rene Lacoste had recently started the
idea of putting designer logos on his works. Le Coq Sportif followed suit and an original logo
was trademarked in 1948. In 1960 the Le Coq Sportif logo
appeared on sweat suits worn by French rings athletes during the Olympic Games in Rome.
The sweat suits were a big success and a line of additional apparel was produced bearing the now famous
rooster theme logo, in 1966 the rooster made his first public appearance on some cyclists participating
in the Tour De France and it quickly caught on from there. By the way,
the triangle in the logo symbolizes the family trio
involved in the Camuset undertaking: father Emile, daughter Mireille and son Roland. The rooster is
a rep- resentation of french heritage.
Today Le Coq Sportif is particularily knowf for it's dedication to the sports of
soccer, tennis and running.
Shoes Avenue has a great selection of Le Coq Sportif Footwear.
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